Your website is more important than you might think, and just because you have one, that doesn’t mean it’s doing you a lot of good – it might even be turning potential customers away from you. You really need to think about the things you have to include on your site, and determine which ones are vital and how to ensure they’re in place. The truth is, there might be quite a few ideas that you hadn’t thought of, so keep reading for some useful tips that will at least get you started in working out what you need to include on your website.
Payment Options
The last thing you’ll want is for customers to get to your site, be interested in what you’re selling, but not actually be able to buy anything because you forget to include secure payment options. And we do mean options, plural.
People have their preferences when it comes to how to pay for things, and if you can offer a varied range of options, you’re more likely to make sales. Of course, one thing you have to bear in mind, no matter what payment options you’re considering, is that they should be suitable for your particular industry – if you want people to pay for online gaming, you’ll need an online gaming credit card processing system, for example. In that way, not only are you making things easier for your customer, but you’re making things a lot simpler for you as a business owner as well.
A Blog
Surely you don’t really need a blog on your website? What good does it really do? Well, the answer to the first question is yes, you do need a blog, and the answer to the second is that it does a lot of good – it helps get you noticed and become successful.
Your blog is the ideal way to perfect your SEO (search engine optimization) practices, and when you can do that, you’ll rank better in the search engine results pages, but as well as that, you can show off your industry and product knowledge, you can build trust with your customers and website visitors, and you can get ahead of your competition; having a blog is non-negotiable when you see how much it can do for you and your business.
Contact Page
Don’t hide your contact details away somewhere where people can’t find them unless they really search for them – no matter your reason for doing that, the fact is that when people have to spend time looking for ways to get in touch with you, they’re going to wonder why – it’s suspicious that you’ve hidden your contact details away.
Instead, have a dedicated contact page on your website and proudly show off your details. It won’t make people any more likely to get in touch – they’ll only do that when they really have to – but it will make people be a lot less suspicious, and it’ll be a comfort for them to know that if they need you, they can get hold of you (even if they never actually do).
